Bird-friendly food and farming along the world’s migration flyways
Bird-friendly food and farming along the world’s migration flyways
Project Development in sustainable food and agri
What if farming and sustainable food production could help reverse climate breakdown and save our planet?
IT CAN!
Project Development in sustainable food and agri
What if farming could and sustainable food production help reverse climate breakdown and save our planet?
IT CAN!
Bird Friendly Farm Management Ltd (BFFM) is a UK-owned project developer with strong commercial, strategy and impact eco/food credentials
THE PROBLEM WITH INDUSTRIAL FARMING
Industrial farming is not sustainable
High-input monocultures poison and degrade soils, strip the land of trees and wildlife, pollute waterways, and emit 20% of global GHGs. 20% of the world’s crops are grown for animal feed, 90% of the world’s soy; much of it in cleared forest and grassland.
Monoculture crops deplete genetic diversity
Genetically weaker and weaker species are not diseases and pest resistant nor climate event resistant.
Farmland birds down by 50%-90% in Europe since the 1960’s due to herbicides, pesticides and mechanisation.
Bees and other insects down by 75%—Annual USD577bn of crops at risk
From 1989 to 2016, Germany has lost three quarters of its flying insects by mass—a nosedive likely connected with modern agriculture.
Ocean dead zones from nitrogen run-off from nitrogen based synthetic fertilizers
100 Milion ha of tropical forest lost to cattle ranching
One billion people undernourished, and almost two billion people overweight because of the out of kilter way we produce food and the way we farm
THE BIRD FRIENDLY FARMING SOLUTION
It restores mosaic landscapes with hedges, trees and water features which halts desertification and soil loss and provides connectivity for birds, wildlife and pollinators
It rewilds and sets aside wild areas which boosts biodiversity and provides habitat for birds and wildlife
It engages rural communities and breathes life into small family run businesses
By giving birds safe haven it mitigates the negative effects climate breakdown and industrial farming are having; namely habitat loss, unseasonal temperatures, storms and winds and the chemical onslaught from pesticides
It intelligently uses the power of nature to farm; green cover is a natural fertiliser, natural pollinators thrive, natural predators are encouraged and raptors take care of rodents
It nurtures the soil by no tilling and green cover which mitigates CO2 emissions as healthy soil sequesters carbon and acts as a major carbon sink
It embraces Ag-tech solutions which makes smaller scale farms viable
No pesticides and no synthetic fertilizers create food that is rich in macro nutrients and contains no traces of synthetic chemicals
THE PROBLEM WITH INDUSTRIAL FARMING
Industrial farming is not sustainable
High-input monocultures poison and degrade soils, strip the land of trees and wildlife, pollute waterways, and emit 20% of global GHGs. 20% of the world’s crops are grown for animal feed, 90% of the world’s soy; much of it in cleared forest and grassland.
Monoculture crops deplete genetic diversity
Genetically weaker and weaker species are not diseases and pest resistant nor climate event resistant.
Farmland birds down by 50%-90% in Europe since the 1960’s due to herbicides, pesticides and mechanisation.
Bees and other insects down by 75%—Annual USD577bn of crops at risk
From 1989 to 2016, Germany has lost three quarters of its flying insects by mass—a nosedive likely connected with modern agriculture.
Ocean dead zones from nitrogen run-off from nitrogen based synthetic fertilizers
Depleted soils mean an estimated 60 harvests left
100 Milion ha of tropical forest lost to cattle ranching
One billion people undernourished, and almost two billion people overweight because of the out of kilter way we produce food and the way we farm
THE BIRD FRIENDLY FARMING SOLUTION
It restores mosaic landscapes with hedges, trees and water features which halts desertification and soil loss and provides connectivity for birds, wildlife and pollinators
It rewilds and sets aside wild areas which boosts biodiversity and provides habitat for birds and wildlife
It engages rural communities and breathes life into small family run businesses
By giving birds safe haven it mitigates the negative effects climate breakdown and industrial farming are having; namely habitat loss, unseasonal temperatures, storms and winds and the chemical onslaught from pesticides
It intelligently uses the power of nature to farm; green cover is a natural fertiliser, natural pollinators thrive, natural predators are encouraged and raptors take care of rodents
It nurtures the soil by no tilling and green cover which mitigates CO2 emissions as healthy soil sequesters carbon and acts as a major carbon sink
It embraces Ag-tech solutions which makes smaller scale farms viable
No pesticides and no synthetic fertilizers create food that is rich in macro nutrients and contains no traces of synthetic chemicals
TEAM

Rachel
Sargent
Founder & CDO
Seasoned finance and strategy consulting professional in SEE, former CIS. Founded: Osprey Partners M&A boutique, AICA global advisory network, a social enterprise restaurant. Food writer: IThinkThereforeIJam
Focused on collaborative partnerships for FRUUGAL.
Technical and innovation development plus out-of-the-box thinking: Rachel is our hustler and chief saleswoman who moves our idea forward.
Rachel is a UK Chartered Accountant, graduated Electrical Engineering UCL, UK and speaks English and Romanian.

James
Atkins
Founder & CSO
Founder of Vertis Environmental Finance and Avocet Holding. Co-owner of Zsámboki Biokert and founder of Danube Kids. Author of “Climate Change for Football Fans” and The Bustard blog.
Imaginer of a future
business reality that shares fairly with the planet and gives birds a seat at the table.
James is a UK Chartered Accountant, a graduate of Modern Languages, Cambridge, UK and a polyglot.

Mihai
Anitei
CEO
Experienced CEO of large enterprises, turnarounds and start-ups: Ameropa (RO), St Gobain (FR), Greiff (US) and Agrana (RO). Chairman of the board of Fertilisers Europe Association. Spearheaded partnership with Cluj University – Agriculture.
Mihai loves to mix and match great talent to big tasks in his teams.
Mihai holds a degree in electro-mechanical engineering (Iasi, RO) and an MBA in AgBusiness (Cluj, RO). Mihai speaks, English, Romanian and Italian and is a licensed pilot.

Giovanni
Quaglia
COO
Former Country manager and CFO roles with Bunge(RO), Cargill (RO) Trans Oil Group (MD). Trouble-shooting and restructuring roles, incl. ADM (global) and founder of “Bridging the Gap” to bring companies closer to civil society in RO.
Facts checker, asks the right questions, gathers relevant data, and most importantly, carries out accurate analysis.
Giovanni is a Chartered Management Accountant and graduated in Finance, Sheffield, UK.

Chris
Butters
CFO
Former PwC M&A partner with a large number of equity and debt transactions across SEE, former CIS. Multiple development roles: Resonance Impact Investors, Selwood Housing Association (non-exec), SWIG Finance and Modular Group Investments.
Chris articulates complex
transactions and business structures into digestible and do-able blocks.
Chris is a UK Chartered Accountant and a graduate of Finance, Leeds, UK
NEWS & UPDATES
Friday 28th October
Planting Fall organic yellow pea trial crops in glorious sunshine at our wonderful partner Andrei Varga’s farm in Satu Mare County, North West Romania.
PARTNERS
We are proud to work with our partners:
Romanian Ornithological Society and Bird Life International: SOR and Bird Life International are supporting the project with their expertise in ecology and ecologically-friendly farming practices.
World Wildlife Fund Romania: WWF has been active in Romanian since the 1990s
and is active especially in ensuring sustainable development in the Danube and
Carpathian region. It is supporting BFFM in large-scale landscape restoration
around the farm hubs.


CONTACT US
Rachel.sargent@birdfriendlyfarming.com
Chris@birdfriendlyfarming.com
james.atkins@birdfriendlyfarming.com
@ copyright 2019 Bird Friendly Farming ltd. terms & conditions
CONTACT US
Rachel.sargent@birdfriendlyfarming.com
Chris@birdfriendlyfarming.com
James@birdfriendlyfarming.com
@ copyright 2019 Bird Friendly Farming ltd. terms & conditions